When the internet was not yet available to everyone, people used to have photos of missing persons posted on milk cartons. Since the internet and social media became a thing, you won’t see pictures of a missing person on milk cartons anymore. But a pizza place recently used that concept to get people to notice dogs that are up for adoption.
Imagine ordering a pizza to be delivered to your house. When it arrives, the first thing you’ll notice, apart from the pizza’s enticing smell, is the box. Then you see a photo of an adorable dog that’s looking for a family to take him in. This idea reached many potential pet owners, and some of the dogs from that shelter got adopted.
Niagara SPCA, from Niagara Falls, New York, used the same idea and added a little something for those who will adopt. Just Pizza & Wing Co. posted photos and adoptions details on their pizza boxes, and those who adopted the dogs featured on their boxes will get a $50 gift certificate. This became possible when Mary Alloy, the franchise owner, started to do volunteer work for Niagara SPCA.
Kimberly LaRussa, Niagara SPCA’s events coordinator, approached Alloy about putting up adoption ads on Just Pizza and Wing Co.’s boxes. Alloy thought it was a great idea and worked on the details, and the rest is history. They named the project Pizza + Pups.
The project is a success. They got their first pizza box adoption a day after the project was started. More dogs have been adopted since. And they didn’t stop there. Since the project went viral, they also decided to make Pizza + Pups shirts and hoodies. They sold those to help generate funds for the shelter.
Kudos to the people behind these beautiful ideas. If you’re from the area, go ahead and order pizza. You might just fall in love with a dog and end up giving it a forever home. Plus, you’ll get a gift certificate to buy more pizza.
Credits to Niagara SPCA